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Independent · Business Website
HotelFirst
Designed, developed and deployed a responsive business website, translating service needs into clear information architecture and customer-facing page journeys.
Objective
The product objective
A website for a hotel-owner advisory and asset-strategy practice: explain the services clearly, and give a hotel owner an obvious path from reading to getting in touch.
- Role
- Independent project — product, design, front-end and integration
- Timeline
- Independent Project
- Deployment
- Deployed on Vercel as a prerendered Next.js site.
Stack
Technology stack
- Next.js
- Tailwind CSS
- Vercel
Ownership
Designed, implemented, integrated
What I did on each side of the project — kept separate, because they are different kinds of work. AI tools accelerated implementation; understanding the code, reviewing the output, integrating it and validating it stayed with me.
What I designed
- Information architecture that turns a list of advisory services into page journeys a hotel owner can follow.
- Content hierarchy and calls to action for each page.
What I implemented
- A responsive front end — layouts that hold from phone to desktop.
- Statically prerendered pages for fast first load.
What I integrated
- Deployment and hosting on Vercel.
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